Media and Measurement Manager

WANTED: Media and Measurement Manager

 

The Media and Measurement Manager is responsible for the creation, execution and management of online and traditional media plans.

 

Responsibilities:

• Define, manage and execute media plans, including but not limited to, search engine marketing and online media and promotions in order to achieve and surpass client business/marketing objectives
• Accountable for all media projects and each phase of the  process: planning/buying, trafficking, optimization, and measurement analysis and ROI
• Works directly with the Client Service teams to ensure campaigns are executed according to plan and budget
• Manage third-party vendors and contractors and evaluate new opportunities for clients on an ongoing basis
• Evaluate, build and maintain relationships in the local, national, and international  marketing, media, and vendor community
• Stay up-to-date on and advises clients of the latest trends in marketing/media and develop point of view documents on new trends or special opportunities
• Manage day-to-day communication with advertising partners to ensure partners have necessary creative, tracking URLs, reporting, and other materials necessary to execute and optimize advertising campaigns
• Translate client objectives and requests into insightful analysis and     recommendations
• Provide online and traditional measurement strategy and planning
• Lead and manage relationships with analytics vendors
• Build and customize reports from various data sources
• Perform marketing analysis across site analytics tools, email, SEM, display advertising, social media and competitive intelligence
• Consult with clients and the team to determine tracking requirements based on KPI’s and fully document existing reporting infrastructure
• Distill large quantities of information into clear and concise insights, formulating actionable recommendations
• Contribute to the continuous development of data measurement and reporting methodology
• Provide competitive analysis
• Lead all relevant internal and external education initiatives as a subject matter expert
• Recommending new approaches based on campaign results and market conditions

 

 

Requirements:

• Experience in Planning, Executing, Managing and Reporting on all facets of online and traditional media campaigns.
• Strong research, analytical and negotiating skills with impeccable attention to detail.
• Professional attitude and strong communication skills (written and oral)
• Ability to prioritize and execute multiple tasks within set deadlines
• Able to present online media strategies internally and externally
• Experience with ad serving, ad servers or online campaign management tools
• Two to three years experience in a similar role

Please send resume to: courtney.palmer@raremethod.com